Stuart Feather and Nick Cross open The Republic of Media, with £27m of TV...
Stuart Feather, co-founder of Feather Brooksbank, has opened a new independent media buying agency, with £27m worth of TV billings, including the media account for online gambling brand Bet365.Feather,...
View ArticleGoogle agrees cross-media advertising deal with Publicis
Google has signed up to its biggest ever cross-media advertising deal with MediaVest, part of the Publicis empire, highlighting the growing clout of digital platforms.The deal sees MediaVest commit to...
View ArticleUS media agency chiefs outline pros and cons of Time Inc's...
US media agencies have welcomed magazine publishing giant Time Inc's move into programmatic print, which will see it let advertisers book print audiences in a similar way to how they buy digital...
View ArticleWalmart parts company with Mediavest as media strategy is reviewed
Walmart has ended its 10-year relationship with Publicis Groupe's media planning and buying firm Mediavest, claiming it wants a new ways to use media to reach consumers. Mediavest's said it was “proud...
View ArticlePublicis consolidates its media arm into four agencies and names three...
Publicis has announced a new structure for its media arm in an effort to simplify the organization.The moves come after the ad holding company announced a sweeping restructuring plan last year.Moving...
View ArticleTarget consolidating media business with GroupM
Target has announced that it will consolidate its media buying and planning business under New York-based media agency GroupM.The change is immediate and the Minneapolis-based company will begin...
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